ShowCar Mobile Detailing Franchise
MOBILE DETAILING FRANCHISE

Build a business around members, not one-time jobs.

ShowCar is a mobile detailing franchise built on Shine Club: unlimited maintenance detailing for $195 a month per vehicle. We help owners launch with an equipped van, training, recruiting support, advertising, remote customer support and connected operating systems.

Check your territorySee How It Works
No storefront
Mobile service, no retail build-out
Recurring revenue
Memberships, not one-time jobs
$75k
to start (if financing)
0
Closures
Sebastian Wolfgram with the ShowCar mobile detailing van
OUR STORY

It started with one van.

ShowCar began in October 2021 in a Colorado Springs townhome garage. Founder Sebastian Wolfgram was 18, working from one van and learning every part of the business firsthand. A video of that van reached 1.8 million views and helped the business add three team members by January 2022.

What started as one mobile route became a system built around recurring memberships, standardized service, strong local routes and centralized support. ShowCar began offering mobile franchises in October 2025, and 2026 is the focus year for expanding the mobile franchise system. Today ShowCar is open and launching across Florida, Colorado and Texas, and Sebastian still runs the company day to day.

"The strongest opportunity in detailing is not chasing the next one-time job. It is building a recurring member base, developing a reliable team and serving customers consistently."

Sebastian Wolfgram, Founder
41
Cities served across the U.S.
400,000+
Followers across social channels
500M+
Total content views

Management-reported figures as of September 30, 2026. Cities served are service markets, not franchise locations.

HIGHLIGHTS

See ShowCar in motion.

Two quick videos. One is an overview of the franchise. The other is a conversation with Chris about the model and what ownership looks like day to day.

OVERVIEW

What ShowCar is

A quick look at the ShowCar mobile detailing franchise.

INTERVIEW

Conversation with Chris

Hear directly about the model and what ownership looks like.

THE SHINE CLUB

One simple offer. A member base that builds.

The core product is $195 per month for unlimited mobile maintenance detailing on one specific vehicle. Members book through the ShowCar app or member portal, and the van comes to them at home or work.

1

Members book in the app.

One appointment on the calendar at a time, one membership per vehicle.

2

The van comes to them.

Exterior hand wash, wheels, interior vacuum and wipe-down, door jambs and glass, with a final quality check and handoff.

3

Members stay and add on.

Ceramic coatings, paint correction and protection services are offered in the app to customers who already know the brand.

The First Detail Promise

New customers receive their first detail before paying. If they join, it becomes their first membership month at $195. If they decline, they pay $195 for the one-time detail. If ShowCar cannot make a service concern right on-site, the first detail is not charged.

Why recurring revenue matters

Each month starts with an existing member base instead of a calendar that resets to zero.

Nearby members create tighter routes and less drive time.

Retention compounds over time.

Approved add-ons serve customers who already trust the brand.

Recurring billing is not guaranteed revenue. Cancellations, pauses, failed payments and service usage must be managed.

Shine Club

$195/month unlimited maintenance detailing

Paint Correction

Removes defects and restores clarity

Ceramic Coatings

Durable protection, gloss and easier maintenance

Marine and Recreation

Boats, RVs and trailers in selected markets

WHY SHOWCAR

Built to help owners execute.

A clear recurring offer

The $195 Shine Club membership gives customers a simple reason to return and gives owners a member relationship to retain.

Mobile, no storefront

No customer-facing shop or retail build-out. Approved technicians take assigned vans home and restock from a small compliant supply storage unit.

Coordinated launch

Van setup, Academy training, recruiting, advertising, remote support and operating software are organized around the same model.

Visibility into the business

Review marketing, lead conversations, sales, member locations and operating metrics through connected systems.

OWNERSHIP

Find the path that fits your experience.

First-Time Business Owner

Starting model: One van, owner-operated.

You operate the first van, learn the member experience firsthand and build your team as the route grows. Prior detailing experience is not required. Training covers the work, the systems and the customer experience.

Experienced Operator

Starting model: Up to three vans, subject to approval.

If you have owned or operated a business or multi-unit franchise, ShowCar can review a staffed launch. You will need hiring capability, capital, local oversight and a credible staffing plan.

Manager-Run Ownership

Starting model: Technicians with an approved operating leader.

For experienced owners who want to lead through a team. It can reduce your field hours, but you still oversee people, cash, service quality and growth. A remote operator handles office work; field leadership remains essential.

ShowCar is a hands-on business, especially in the first stage. It is not a passive investment.

INVESTMENT

Know the full picture up front.

The initial franchise fee is $40,000. The total estimated investment to start one ShowCar business with one mobile unit is $104,200 to $185,200, including that fee.

Estimated initial investment for one ShowCar van
ExpenditureLowHigh
Initial franchise fee$40,000$40,000
Purchase or lease of mobile unit$15,000$40,000
Mobile unit equipment and buildout$20,000$35,000
Wrap and branding$3,000$6,000
Ceramics starter package$2,000$5,000
Computer and POS system$1,000$3,000
Technology fee before opening$200$200
Licenses and permits$2,000$3,000
Insurance$500$2,000
Professional fees$1,000$5,000
Initial training related expenses$1,500$5,000
Grand opening campaign$8,000$16,000
Additional funds for three months$10,000$25,000
Total estimated investment$104,200$185,200

Source: ShowCar 2026 Franchise Disclosure Document, Item 7. Estimates only. Personal living expenses are not included. See the FDD for full details and notes.

Territory

Your initial territory includes at least 12,000 qualified households (households earning $100,000 or more with at least one registered vehicle), generally made up of whole ZIP codes. Territory availability is confirmed during review.

Veterans

Eligible honorably discharged veterans receive a one-time 10% discount on the initial territory fee, reducing it to $36,000.

Financing

ShowCar is listed in the SBA Franchise Directory (ID S8942). Listing is not loan approval. ShowCar does not directly finance franchises; third-party financing depends on lender approval and borrower qualifications.

SUPPORT AND TRAINING

You own the business. You don't build it alone.

Plug-and-play van

Your van is coordinated through ShowCar and delivered wrapped, labeled, equipped and built out to the approved specification.

ShowCar Academy

Online training first, then hands-on instruction at an operating location in Texas or Florida, including two full days of ride-alongs inside the vans with real customers.

Local advertising

Social Refresh, ShowCar's founder-owned agency, manages local paid campaigns, creative, landing pages and ongoing optimization.

Remote operator

ShowCar helps place and train a remote resource who handles customer service, sales follow-up and CRM work, so you can focus on service and leadership.

Recruiting support

ShowCar's recruiting team helps source, screen and coordinate technician candidates. You make the hiring decisions.

Connected technology

The ShowCar app and member portal, CRM, route and job management, and an owner dashboard for member, payment and performance visibility.

CONNECTED EXPERIENCE

The ShowCar App

Members can book their next detail, manage their membership, add vehicles and services, purchase upgrades, earn ShowCar Cash rewards, refer friends, tip and review, all without calling the location.

THE LAUNCH

Open with customers ready and a team ready to deliver.

1

Build the waitlist

Local ads run and the remote operator works every inquiry.

2

Prepare the release

Trained staff, ready vans and a live member portal.

3

Release openings

A controlled number of places, tied to what your team can actually serve.

4

Deliver first details

Run the route, inspect quality and explain the membership after service.

5

Retain and expand

Follow up, resolve issues and release more places as capacity grows.

THE PROCESS

From first call to grand opening.

1

Introductory call

We learn about your experience, goals, market and investment plans.

2

Qualification and FDD

ShowCar reviews fit, liquidity and ownership path. Qualified candidates receive the Franchise Disclosure Document.

3

Territory review and Discovery Day

We review your territory by qualified households. You visit an operating location, meet the team and spend time with Sebastian.

4

Validation

Speak with operating franchisees about their launch, support and daily operations.

5

Franchise award

After the required review period and final approvals, the agreement is signed and your territory is awarded.

6

Development, training and grand opening

Van build, training, technology setup and launch marketing come together for your opening.

The FDD is provided at least 14 calendar days before any binding agreement or payment.

FAQ

Questions, answered.

No. You complete online learning, in-person training and real route work. If this is your first business, you start in the van and learn the operation firsthand.

TAKE THE NEXT STEP

See if ShowCar fits your goals.

Book a short franchise fit meeting with the ShowCar franchise team. We'll learn about your experience, market and timeline, and walk you through the model, the investment and the next steps.

Check your territory
Check your territory